It is important to choose keywords that people are actually using to find information in your marketing niche. So start out by writing down 10 keywords that you think people are using to find the type of information you are providing.
For example – Say you are a Realtor in San Francisco CA, here are some sample keywords;
- Real Estate Agent San Francisco CA
- Homes for Sale San Francisco
- Houses for Sale San Francisco
- Realtor San Francisco CA
- Ocean View homes San Francisco
- Short Sales San Francisco
- Foreclosures San Francisco
- Homes in downtown San Francisco
- Lofts in San Francisco
- Condos in San Francisco
Open a new Google screen and type in your first keyword…
Go ahead and click ENTER, and scroll down to the bottom of the page.=Start making a list of these keywords. Repeat this process with your other 9 keywords.
Next, it is always a good idea to use a keyword app. I use the Chrome app by Wordtracker Scout. For training purposes, type in the domain of a competitive website, in this case – https://www.sothebysrealty.com/eng/sales/san-francisco-ca-usa. Scroll down to view the Top Keywords Per Page and below that Keyword Opportunities Not on Page.
One more step… find out how much competition you have for each keyword. Copy and paste each keyword into the URL bar. Within seconds you will know how many pages, add that number to the keyword list…
- Real Estate Agent San Francisco CA
- Homes for Sale San Francisco ~ 53,100,000
- Houses for Sale San Francisco
- Realtor San Francisco CA
- Ocean View homes San Francisco
- Short Sales San Francisco
- Foreclosures San Francisco
- Homes in downtown San Francisco
- Lofts in San Francisco
- Condos in San Francisco
Tip 2. is about using your keywords in written content.