10 Google Hacks to Improve Your Search Rank for Free

Money alone can’t buy Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

  1. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users, which Google recently emphasized with its Page Experience update. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
  2. Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, Google itself said in a blog post on page experience that having great, relevant content on a page is more important for ranking than page experience. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
  3. Get more backlinks. Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
  4. Improve your page speed. Load time is one of the key measurements in Google’s recent Core Web Vitals upgrade, so it’s a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.
  5. Fix broken links. Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.
  6. Optimize your images. Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.
  7. Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, but there is also a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
  8. Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.
  9. Optimize for voice search. According to a study by Perficient, voice search is no longer growing, but more than 60% of people surveyed still said voice search is their preferred method of asking questions on their smartphones. Make sure those voice searchers find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.
  10. Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.

Source: websolutions.com ~ Image: Canva Pro

How to set up a WordPress website – the Basics

Why WordPress?

There are many reasons why you should use WordPress, but let me just say, I have worked with over 100 clients, and most of them have used WordPress.

  1. The WordPress platform is free.
  2. There are literally thousands of different themes, most of them free.
  3. The wide variety of themes make web design easy.
  4. Adding website content is fast and simple.
  5. Updates are easy, in fact, they can be set up to update automatically.
  6. Plugins enable you to do just about anything on your website, including security solutions.
  7. Anytime you need help, all you have to do is use a search engine and you will get all kinds of answers, not only in written format but also, in video format.

Before we get started, let me explain the difference between wordpress.com and wordpress.org. When you are using the wordpress.com platform, if you use their your website is absolutely free. You have options to pay for it, however, you do not own it – WordPress does. In fact, WordPress has the right to advertise on your website, and they have the right to shut it down. 

If you are using a hosted WordPress site, in other words, you buy hosting from Godaddy and then uploaded the WordPress content management system (CMS), then you own the content, and WordPress cannot advertise on it, or shut your site down.

That being said, there are several advantages to using the WordPress CMS.

  1. You belong to the WordPress community, and traffic comes to your door just because you are part of that community.
  2. The WordPress dashboard is easy to use, almost like an email. You just add the content and images and publish.
  3. The WordPress CMS is already ‘search engine friendly’ with the categories, tags, and sidebar widgets that highlight the content.
  4. If you are using the hosted version the plugins take ‘search engine friendly’ to another level.
  5. As of today, WordPress is the ‘standard’, so much so that 12% of the top-rated websites use the WordPress CMS.

During this training we will be setting up the foundation of a  WordPress website;

  • Choosing a theme
  • Setting up Title & Tag
  • Add a header image
  • Edit the Settings

Let’s get started…

Click to access Setting-up-a-Wordpress-Site.pdf

10 Reasons You Should Start Blogging

Blogging can be incredibly valuable to a variety of people and for a variety of reasons. Blogging is not just for businesses! I’ve benefited personally, professionally, and financially from blogging. Writing has actually become one of my favorite hobbies. I recommend blogging to almost everyone I meet. Here are some of the biggest reasons why I think YOU should start blogging immediately.

1. Attract an Audience

Blogging enables you to reach the billions of people that use the Internet. Blogging can help you promote yourself or your business. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return.

What would you rather click on, a page titled “How to Promote Your Blog“, or a page titled “Buy My Consulting Services”? By creating a blog that is of value, you can attract an audience and eventually convert them to customers, partners, friends, or otherwise.

2. Establish Authority

Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image. A blog is to professionals in the 2000s what a business card was in the 1990s. Blogs are the new business cards.

3. Build Rapport and Engagement

Blogging can convert traffic into leads and leads into customers. Blogging can “warm-up” your cold calls and traffic from other sources. If someone receives your cold call, they may be more receptive if they’ve read your blog and received value from it.

4. Create Opportunities

Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press. I’ve had people contact me to speak at conferences who found me through my blog. Blogging enables anyone with something interesting or valuable to say to be identified as an expert.

5. Organize Your Thoughts and Learn

Blogging forces you to teach yourself what you don’t know and to articulate what you do know. When you begin writing a blog post, you are forced to organize your thoughts. If there are any gaps in the topic that you are writing about, you will have to learn about it. Writing out and articulating your thoughts is a great way to internalize something you’ve learned or experienced. Writing helps you become more familiar with the topic you’re writing about.

6. Tell Your Story

Blogging enables you to be your own media company. You can tell your story the way you want to tell it without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included in the blog is factual.

7. Meet New People

The audience you attract through blogging doesn’t have to just be your “audience.” They can become your friends, colleagues, partners, or lovers. I’ve had many people reach out to me directly after reading my blog. Some of those people have become friends or good business contacts.

8. Stand Out

According to “the 1 percent rule,” only 1 percent of Internet users actively create new content, while the other 99 percent of the participants simply view it. By blogging, you separate yourself from the 99 percent of people that don’t blog. Standing out is essential in an increasingly competitive economy.

9. Validate Expertise

Blogs are the new resumes. Blogging about a topic you would like to be viewed as an expert in, can illustrate to readers, employers, and your network, that you are are skilled and knowledgeable.

10. Make Money

If you have a blog with a lot of readers, there may be opportunities to monetize. In today’s economy, being diversified and having additional sources of income can be tremendously beneficial. If you are working a job that doesn’t pay as much as you’d like, or if you would simply like to earn more money (who doesn’t?), blogging can make for a great side income.

Income generated from blogging can also be “passive,” meaning it can be automated and is not directly correlated to the amount of time you put into it.

Source: huffpost.com ~ By: Mike Fishbein