In Tips 3 and 4, we danced all around the subject of Inbound Marketing without actually talking about it.
According to Hubspot.com –
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
Just what is valuable content?
It is content with a bigger purpose; useful information created for a particular audience; content that hits the mark. By valuable content we mean the words, knowledge and information you choose to shape and share for your clients and customers: content that educates, helps or inspires them. https://valuablecontent.co.uk/
Say you are a Realtor specializing in First Time Home Buyers, you could offer an eBook on the steps you need to take to get ready to buy that first home; Clean up your credit, Get Pre-approved, Contact a Realtor, Decide on your must-haves, Make sure you have enough cash-on-hand.
Install this free product on your website, and link to it when you post on all of your social networks.
Another example: Offer free virtual events – free webinar, teleseminar, host a radio show, or streaming video.
In my case, I specialize in SEO and Social Networking, so I mght host a couple of free training webinars a month, helping people learn how to reach out to their target market online.
Again, install links to your website wherever you post an announcement of your event; Facebook, LinkedIn, Pinterest, YouTube, Twitter, etc. You can also send out direct mail and email announcements.
Final example: Live events – Seminars, Guest Presentations, Chamber Events, Meet-ups, etc.
Go out and meet the people ‘belly to belly’. Host a group meeting once a month, offer to be a guest presenter, host a live seminar, etc.
Hand out business cards, fliers and brochures, just make sure that all of your handouts have your website address on them. And, if you market the event through direct mail or email, don’t forget to include your website address and/or a hot link back to your website.
Did you get that…
The first example – free products on your website (or social business pages), take a bit of time to set up, but after that require very little maintenance.
The second example – virtual events, also take a bit of time to set up, but can be recorded and shared over and over again on your website and in social networking posts pointing back to your website.
The third example – live events, require a significant amount of time to plan and set up (unless you are an attendee or presenter for someone else’s event), and this type of event can also be video recorded and shared, over and over again with links pointing back to your website.
Use Social Media to drive traffic back to your website.
Automate and Syndicate all of your social networking posts linking to your website.
Set up free products, host virtual and live events, and make sure to include your web address and/or links in all of your marketing materials.
Thank you for taking the time to read through 5 Tips to Drive Traffic to Your Website. It is my sincere hope that you found them interesting and informative. Feel free to contact me at email@example.com with any questions or concerns.
So now let’s talk about social media sites. There are hundreds (actually 1000’s) of Social Networks to join and participate in, however, I am going to point you in the direction of just a few:
Facebook – a website that allows users, who sign-up for free profiles, to connect with friends, work colleagues, or people they don’t know, online.
Twitter – think of Twitter as a global billboard. It can be used effectively on a much smaller scale, it just depends on what your marketing goals are.
LinkedIn – this is a great place to reach out to people on a professional level.
Youtube – is a great place to not only enjoy videos but also to interact with other YouTube members.
Instagram – a free, online photo-sharing application and social network platform
Pinterest – Users collect photos and link to products they love, creating pinboards and following the pinboards of other people whom they find interesting.
TikTok – is a social media platform for creating, sharing, and discovering short videos.
Keep in mind, that social networking is all about building relationships, engaging in conversations, and providing relevant content, with the ultimate goal of drawing people into your message and onto your website.
Remember to mix it up, your status updates should include: thought-provoking questions, quotations, links to your website, links to relevant blogs and articles, pictures, and links to videos.
People want to do business with people that they know and trust. And, if all they know about you is the products you sell (or services you provide) – you are not networking, you are preaching!
Automation and Syndication
My favorite automation and syndication tool is Hootsuite.
At Hootsuite, you can schedule multiple status updates for days, weeks, or even months ahead of time. Hootsuite has lots of functionality. I can link it to Twitter, LinkedIn, Foursquare, Google+ Page, Facebook, Facebook Pages, Facebook Groups, AND, not only can I schedule posts, but I can also engage right at the Hootsuite dashboard with my ‘followers’, ‘friends’, ‘fans’, ‘connections’ and group ‘members’.
Visualize this, you sign up with several social networks (and social bookmarking sites), fill in the blanks (bio, contacts, website, etc.), and invite your friends – then automate and syndicate your posts… now you are reaching 1000’s (maybe even hundreds of thousands) of ‘friends’, ‘followers’, ‘fans’, and ‘connections’.
Some people in the know believe that you should concentrate on building relationships, reaching out to prospects, and engaging in conversations with a relatively small number of people. In other words – Quality vs Quantity. However, if you take a look at the Social ‘Rockstars’, you will find that they have thousands of Friends, Followers, Fans, and Connections on their networking sites.
So there you have it! Sign up on several social networks, then automate and syndicate your blog and social networking posts to drive tons of traffic to your website.
In Tip 5 we will address the big picture – Inbound Marketing.
It’s a fact, Social Media can drive traffic to your website like nothing else! Here is a list of marketing activities you can do at your social media sites:
1. Set up your Profile. Social media profiles are vital. Not only do they help users to be more discoverable, but they can help to build relationships with your connections (or followers), as well as craft your brand. READ MORE
2. Marketing is all about numbers… so reach out to as many people as you can; friends, family, colleagues, prospects, clients, etc.
3. Be sure to include the company you work for. If you are promoting your business, set up a Business page with your name; i.e. “Lynn Albro, Marketing Specialist”.
4. Be sure to fill out all the blanks in the profile section, including your Contact Info, education, positions, licenses & certifications, website, etc.
5. When you develop a Business Page, upload a picture badge that states at a glance what business you are in, then follow all of the recommended steps including; adding information about your business and links back to your website.
6. You need to post on your business pages at least 5 times a week. This is not the place to preach your message, Social Media is the place to share relevant information, yours and other people’s. Focus on ‘how-to’ and ‘tips & advice’ website articles. So for every 5 posts that you post sharing these blogs, add a post about your business; customer testimonials, links to a new blog, a free offer, upcoming events, etc.
7. Use your social media sites to promote your events. An event could be; an Open House, a seminar, a local meetup, etc, When you add a Facebook event, it is very easy to invite your ‘friends’ to that event. And in the body of the event, offer a link back to your website for more information.
8. It is also important to thank people that ‘like’ your page and reciprocate by ‘liking’ their business pages.
9. Never put up a post that you could not share with your Grandma or your Church Pastor. Don’t be negative, people do not respond well to negative, AND, if you want someone to accept your friendship or ‘like’ your page – ask nicely. Studies show that if you ask nicely, people will usually do what you ask.
Remember that the fundamental purpose of Social Media is to network – so get out there and be nice. Interact with people; Comment, Like, and Share.
NOTE: As I stated in the last Tip, these marketing principles can be applied to networking at any of your Social Media Sites.
In Tip 4 we will address a time-saving technique to automate and syndicate your social networking posts.
A few years ago you used to hear the term “search engine friendly content”. You don’t hear it much anymore, however, it still applies. It is important to write content so that the search engines will know exactly what your article is about.
After all, the search engines are not people, in fact, all that the search engines do is index content. However, if you write content using your keywords enough times (called keyword density), then the search engines know that the written content is about your keyword.
Okay, so now you are asking – How many times should I use my keyword in my content? The answer to that question is not clear… the experts are all over the board on that subject.
It is quite clear though that if you use a keyword too many times in an article, the search engines will deem it spam and ignore it (or worse yet, ban the content).
When writing ‘search engine friendly content’…
A good rule of thumb is to use your keyword in the title, use it in the descriptive sentence (which should be the first sentence of your article), and use it at least one time per 100 words of your content. And, install that same keyword behind any graphics that you attach to the article.
Now you are thinking – It can’t be as simple as all that! Actually, there are a couple more things you can do to create “search engine-friendly content”.
1. Either bold or italicize your keyword every time you use it in the content.
2. Throughout your article, use your keyword in headings using heading text;
h1 – Search Engine Friendly Content
h2 – Content is king!
h3 – Using heading txt gets the search engines to take notice.
First and foremost, write content that is also reader-friendly.
The ultimate goal is to write content that readers like so much they share it with their friends, link to it, and even copy and paste it to their websites (as long as they are giving you credit for it).
To that end you need to write in short sentences and short paragraphs, with lots of white space. If readers perceive that your content is too hard to read due to the density of the sentences and paragraphs, they will leave your website – and never return.
Finally, it is also important to write articles that are long enough but not too long. Articles should be at least 450 words (for the search engines), and they should not be longer than 1000 words (for humans).
So get writing!
During the first draft, don’t worry about “search engine friendly content” – just write! After you get all of your thoughts down on paper, then go back in and add (or delete) keywords, edit in the bolds and italics, make sure that the paragraphs are not too long… and add the heading text.
It is important to choose keywords that people are actually using to find information in your marketing niche. So start out by writing down 10 keywords that you think people are using to find the type of information you are providing.
For example – Say you are a Realtor in San Francisco CA, here are some sample keywords;
Real Estate Agent San Francisco CA
Homes for Sale San Francisco
Houses for Sale San Francisco
Realtor San Francisco CA
Ocean View homes San Francisco
Short Sales San Francisco
Foreclosures San Francisco
Homes in downtown San Francisco
Lofts in San Francisco
Condos in San Francisco
Open a new Google screen and type in your first keyword…
Go ahead and click ENTER, and scroll down to the bottom of the page.=Start making a list of these keywords. Repeat this process with your other 9 keywords.
Next, it is always a good idea to use a keyword app. I use the Chrome app by Wordtracker Scout. For training purposes, type in the domain of a competitive website, in this case – https://www.sothebysrealty.com/eng/sales/san-francisco-ca-usa. Scroll down to view the Top Keywords Per Page and below that Keyword Opportunities Not on Page.
One more step… find out how much competition you have for each keyword. Copy and paste each keyword into the URL bar. Within seconds you will know how many pages, add that number to the keyword list…
Real Estate Agent San Francisco CA
Homes for Sale San Francisco ~ 53,100,000
Houses for Sale San Francisco
Realtor San Francisco CA
Ocean View homes San Francisco
Short Sales San Francisco
Foreclosures San Francisco
Homes in downtown San Francisco
Lofts in San Francisco
Condos in San Francisco
Tip 2. is about using your keywords in written content.
Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands.
Does it sound like you might need help with your website marketing strategy?Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.With over 1.8 billion websites, including your competition, you’ll need a game plan to get the most results from your website marketing strategy.Let’s get started, here are 30 proven website marketing strategies to help you get more customers today.
1. Improve Your Website’s SEO
Having a strong SEO presence online isn’t an option anymore; you either fight for Google’s first-page ranking, or you’re doomed to obscurity (aka the second page).
When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it’s only for trained experts.
That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.
Whether you’re an expert or beginner here are some helpful facts to get you up to speed with SEO.
But here are some simple tips you can use on your own to improve your website’s SEO:
Five Website SEO Tips Every Beginner Should Know
Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
Keywords Everywhere: Add specific keywords on each website page or URL
Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
Optimize Your Website Pages: Write detailed and keyword heavy meta titles and descriptions for your website or blog articles.
Add Keywords To Your Content: Whether it’s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.
2. Google My Business
If you haven’t done it already, you should claim your business on Google My Business.
Google’s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.
You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.
3. Add & Use SEO In Your Blog
You’ve probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand’s online presence.
Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.
At Wishpond we practice what we preach. Our marketing blog receives more than 200,000 views a month and traffic from our blog helps to convert readers into paying customers. This is partially due to the fact that 95% of B2B buyers see content as a primary factor in determining trustworthiness for a company when evaluating it’s products and services.
Need I say more?
Not sure what to write about? Why not create stunning gym infographics with statistics and guides to grab the interest of your readers.
Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependant on instant engagement, but over time because they’re available to people via search.
But as great as emails are, the problem is you’re not the only one who’ll be sending to your prospective customers. As someone who receives up to 50 emails a day, standing out in the inbox is important…and difficult.
Book a free call to learn how our team of email marketing experts can help you create high converting email campaigns today.
6. Keyword Research
I can’t stress enough how important keyword research is especially if you’re doing content marketing to drive traffic to your website.
When it comes to keyword research, you have to be in it for the long game.
Keyword research isn’t just for your blog; it’s for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, at times you’ll have to do both.
If you need to SEO & keyword ideas, you can use Google’s Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.
5 Keyword Research Tools To Improve Your SEO
Here are five keyword research tools experts swear by that can help you to improve your SEO:
Use Wordtracker to Reveal high performing keywords in minutes with their online keyword research tool.
Moz Analytics automatically audits your site, tracks your rankings and link metrics, and shows you what your competitors are up to. A great way to highlight useful and actionable insights.
Keyword Discovery is a keyword research tool that can help you in search engine website site optimization, managing pay per click keywords, and achieving top search engine rankings.
A pay-per-click advertising tool to help you get more from your marketing budget.
Keyword Eye is a fast and visual keyword research tool that can help with your PPC and SEO campaigns.
7. Contribute Articles to Expert Sites
Find blogs or websites that are thought leaders in your industry, then submit articles that can put in front of their audience. This is also a great way to build backlinks and drive organic traffic to your website.
But know that contributing articles takes work, you’ll have to ensure that your current blog has quality work and the article you contribute has 10x more quality even to be considered. If you’re aiming to contribute to websites like Forbes or Huffington Post, you’ll also have to build up your credibility a writer online before you reach out to be a contributor.
If you’ve been writing content you can also check out sites like [Business2Community] that reshares high traffic articles for experts in the industry.
To apply to get your content syndicated through Business2Community, check out their contributor page.
8. Create an Affiliate Program
Affiliate programs are an easy way to get people clicking to your website to learn more about your company. To date, 81% of brands have adopted an affiliate marketing program.
An affiliate program is a long-term investment; you’ll have to build a program people will want to join, try to get and manage quality affiliates so you can get the fruits of your labor.
When Shout Me Loud started their affiliate program, they found that 80% of affiliate sales came from 20% of the affiliates because 80% of the affiliates will do very little, or nothing at all that contributes to sales. So you’ll have to engage with affiliates via email or social media to keep the program going.
But once it’s up and running, you’ll have thousands of people placing, sharing and promoting your website and products, bringing traffic and clicks to your website.
Around 62% of people consider blogs that have multiple authors to be more credible. So if you’re the only one who writes your articles, you might want to consider accepting guest post.
At Wishpond, a lot of marketing and e-commerce content writers reach out to use to guest post on our blog. Some of which are so popular with our readers, they bring organic traffic, conversions, and help with our blogs SEO ranking.
It sounds like a tall order, but having an online course pays off big time when it comes to promoting your website and brand. Hootsuite is known for their Hootsuite Academy where they help social media marketers brush up on their skills.
An online course, along with your blog is also a quick stamp of approval that you know your stuff.
You can host your online class in several ways:
You can do an email campaign teaching people via email. Sending a course once a day until completion.
You can host classes on video platforms like Facebook Live, YouTube and now IGTV.
Online classes come with their pros than cons, mainly you’ll have to work hard to maintain a community of students who’ll be looking to you for answers. You’ll also have to create a platform that has a good user interface, or students will get frustrated and leave.
If an online course is done right (paid or free), you’ll have a large community of students and fans who will advocate and promote your brand for free on or offline.
Adding your links to all your platforms allows you to optimize your website for more clicks.
When you forget to add your website to your social media platforms, you miss out on customers who might be actively or curiously seeking you out. Today and counting attention spans have shrunk by 50% over the past decade. Having your link right there and waiting helps to grab people who might get distracted while looking for your website.
What makes it worse is that the attention span shrinks even further to a whopping 18% due to stress, which means if your viewers have trouble finding your website they’re more likely to be quickly and go somewhere else. You can also ask employees to share your website link on their work profiles and social media.
12. Use Your Google Analytics Reports
Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.
You can use your Google Analytic reports learning about your website traffic sources.
You can compare different website site traffic sources and periods (i,e 30 days or last seven days) to see if your website traffic is declining or increasing. This can help you to track:
Where on your site or landing pages might be affecting your sales
How well it’s performing, what links are providing the most traffic
If you need to focus heavily on link building
Notice any pages with errors that need fixing
Create a better sales funnel or marketing funnel for your online store
13. Have a Backlink Strategy
You can drive more clicks to your website with a strong backlink strategy.
Google’s search engine uses links as one of the three most important search engine ranking factors for a website. It’s a known fact that the first page of Google always captures most of web search traffic. Google’s first result gets 36.4% more click-through rates than any other result page.
Believe it or not, you can improve your website’s SEO by backlinking your website in the article you contribute as a guest writer. But that’s just the tip of the iceberg when it comes to backlinking.
Once you have a strategy in place, you’ll begin to see your website’s click-through rate increase and traffic coming your way.
Hosting a giveaway on your website is a sure way to promote your website. Giveaways pack more of a punch for your business than you think. In fact giveaways do the following:
Brand awareness: If your goal is brand awareness, then you can ask contestants to use your products in the images or incorporate a creative concept that resonates with your brand’s message.
Increase Subscriptions: Allow contestants to give their email address to enter or subscribe to your email subscription to generate leads.
Drive Traffic: If you want to drive traffic and increase conversions on your website, then allowing your audience to sign-up on your website or be directed back to your site to sign up for your giveaway can help.
NEED HELP PLANNING YOUR NEXT GIVEAWAY OR CONTEST?
Book a free call to learn how our team of contest experts can help you create a high converting giveaway today.
15. Feature Industry Experts in Your Content
Incorporating experts in your industry in your content or on your website is a great way to promote your website. It also adds credibility and builds trust with your audience.
Reach out to experts in your industry have them do a guest post, video, or highlight their work in a way that compliments the content on your website.
Let’s be honest, sometimes experts busy, and attempts to reach out get unanswered. Don’t worry, there’s a simple way around it. Try to reach out via email or add some of their expert advice to your online content.
People are four times more likely to buy when referred by a friend that’s because 71% of consumers are more likely to make a purchase based on social media referrals.
A referral program is different from an affiliate program. A Referral Promotion allows your customers or fans to earn a reward in exchange for referring their friends to sign up or complete an action for your business.
Referral programs are a powerful way to grow your business by leveraging your current fans. Instead of trying to do all the heavy-lifting on your own, it allows your fans to do it for you.
Once your promotion is complete, you can use it to promote your website further.
17. Respond to Online Reviews
92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you.
Whether it’s a positive or negative review, you can use it to improve your SEO and promote your websites and services. Online reviews are seen on places like:
Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.
Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That’s how invested marketers are in influence marketing. You can use influencer marketing to drive traffic to your website.
Co-branding is a fantastic strategic marketing and advertising that can help to promote your overall brand.
You would have to pick a brand that has a service or product that compliments your own for it to work. If done right it’s a win-win for everyone.
When they say that two heads are better than one, it’s true, you have double the audience and double the manpower to do digital promotions, social media contest, giveaways, and promotional projects.
For example Uber & Spotify, two unlikely brands came together for their “Soundtrack for Your Ride” marketing campaign allowing fans of Uber and Spotify alike enjoy better experiences thanks to the app.
20. Stay Active on Social Media
90% of all marketers say social media marketing has increased their business exposure?
Back in 2013, it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Now over 8 billion messages are exchanged between people and businesses on Facebook Messenger each month alone.
The thing is people love positive interactions with brands on social media. It organically allows you to promote your website and products without coming off as a sell-all robot.
A perfect example is an Instagram favorite Peel; with each post, they ensure to comment and engage with their fans.
21: Fix Broken External Links & Errors
Broken external links, just as the states, are links that lead nowhere or give users an error.
Maybe your busy sharing other links from your site or there are some old content or web pages you forgot you deleted. Over time you’ll be losing potential traffic and clients if you forget to audit your site to find broken external links.
Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.
Facebook is still seen as an online business directory. You can create a business profile and add your business relevant contact information, most of all, a link to your website.
The first and most natural step you should take is creating a Facebook page for your brand if you haven’t already. From there you’ll have to optimize your Facebook page to get the most out of it for your business because believe it or not.
YouTube ads campaigns are an effective way of generating leads for your brand; earlier I stated that it was the second largest search engine online, well it’s also one of the top three social media with people worldwide watching over 150 million hours of YouTube every day.
Wouldn’t it be great to place an ad there for everyone to see?
Add that to the fact that 60% of people prefer video platforms to live television.
About 400 million people use Twitter every month; that’s why Tweeting about your blog can be an incredible way to reach out and connect with your consumer. With over more than half of the tweet population ready to retweet content for you it’s time to drop a link to your blog or website in your tweet and let the world see what you’re made of.
If you use Twitter well, it can drive tons of traffic back to your blog. But simply tweeting the title of your blog post with a link back to your site will not work.
If you’re a B2B business, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 500 million users worldwide LinkedIn is your go-to social site for business networking.
If you want to drive traffic to your website from LinkedIn, then you need to be active, and frequently post on the site.
Post status updates a few times a week. The more you’re seen by your connections, the more trust you build, and the more likely they will click through to your blog. Additionally, this trust can develop into potential clients or partners.
Don’t spam your network. Use your judgment (or analytics) to determine how many times a week, you should be posting.
Post article links to your blog. Use LinkedIn to nurture relationships further, by inviting your contacts to connect with on your business blog too.
Post links to other articles. If you don’t have two or three articles in a week to post, post links to other articles too — for example, post articles about news in your industry, or from well-known industry leaders.
Online webinars are one of the most popular and effective ways to capture and nurture highly engaged buyers. You can use webinars to promote your products, teach a class, or build relationships with new leads. The choice is yours, just ensure it’s engaging and it’ll capture the attention of your target audience.
Think about it, automation is the way of the future. We’ve come a far way from 2011. According to recent studies, marketing automation on average drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
More than 11x more companies are using marketing automation these days than back in 2011.
You can automate your email, chat, ads, and social media cutting your workload in half and allowing your marketing efforts to be active while you work on other projects.
Here is Wishpond we offer marketing automation for a business like yours. From emails to ads and then some. Click here to see what our marketing experts can do for you.
30. Review Your Website Marketing Strategy
One of the most important things to do to ensure your online presence is growing is to review your digital and website marketing strategy. Take time out to see what’s working and what needs improving as you invest more time and money into your strategies.
So how do you review your website marketing strategy?
You check your analyze your website traffic and data along with your brand’s keywords and SEO placement. The best place to start is Google Analytics.
There you have it 30 proven website marketing strategies to get more clicks. If I’m honest, choosing one method just won’t cut it, you might need to use as many as you can if you want to start making a dent online.
There is a lot of competition online. Your website isn’t the only one of it’s kind, which isn’t to say it’s impossible it just takes consistent action to keep driving clicks and traffic to your website.
You’ve got this.
Are you currently promoting your website? Comment below what’s been working and what you might need help with your website marketing strategy. I’d love to know.
Source: wishpond.com ~ By: Victoria Taylor ~ Image:
Money alone can’t buy Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users, which Google recently emphasized with its Page Experience update. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, Google itself said in a blog post on page experience that having great, relevant content on a page is more important for ranking than page experience. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
Get more backlinks. Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
Fix broken links. Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.
Optimize your images.Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.
Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, but there is also a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.
Optimize for voice search. According to a study by Perficient, voice search is no longer growing, but more than 60% of people surveyed still said voice search is their preferred method of asking questions on their smartphones. Make sure those voice searchers find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.
Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.
There are many reasons why you should use WordPress, but let me just say, I have worked with over 100 clients, and most of them have used WordPress.
The WordPress platform is free.
There are literally thousands of different themes, most of them free.
The wide variety of themes make web design easy.
Adding website content is fast and simple.
Updates are easy, in fact, they can be set up to update automatically.
Plugins enable you to do just about anything on your website, including security solutions.
Anytime you need help, all you have to do is use a search engine and you will get all kinds of answers, not only in written format but also, in video format.
Before we get started, let me explain the difference between wordpress.com and wordpress.org. When you are using the wordpress.com platform, if you use their your website is absolutely free. You have options to pay for it, however, you do not own it – WordPress does. In fact, WordPress has the right to advertise on your website, and they have the right to shut it down.
If you are using a hosted WordPress site, in other words, you buy hosting from Godaddy and then uploaded the WordPress content management system (CMS), then you own the content, and WordPress cannot advertise on it, or shut your site down.
That being said, there are several advantages to using the WordPress CMS.
You belong to the WordPress community, and traffic comes to your door just because you are part of that community.
The WordPress dashboard is easy to use, almost like an email. You just add the content and images and publish.
The WordPress CMS is already ‘search engine friendly’ with the categories, tags, and sidebar widgets that highlight the content.
If you are using the hosted version the plugins take ‘search engine friendly’ to another level.
As of today, WordPress is the ‘standard’, so much so that 12% of the top-rated websites use the WordPress CMS.
During this training we will be setting up the foundation of a WordPress website;
Blogging can be incredibly valuable to a variety of people and for a variety of reasons. Blogging is not just for businesses! I’ve benefited personally, professionally, and financially from blogging. Writing has actually become one of my favorite hobbies. I recommend blogging to almost everyone I meet. Here are some of the biggest reasons why I think YOU should start blogging immediately.
1. Attract an Audience
Blogging enables you to reach the billions of people that use the Internet. Blogging can help you promote yourself or your business. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return.
What would you rather click on, a page titled “How to Promote Your Blog“, or a page titled “Buy My Consulting Services”? By creating a blog that is of value, you can attract an audience and eventually convert them to customers, partners, friends, or otherwise.
2. Establish Authority
Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image. A blog is to professionals in the 2000s what a business card was in the 1990s. Blogs are the new business cards.
3. Build Rapport and Engagement
Blogging can convert traffic into leads and leads into customers. Blogging can “warm-up” your cold calls and traffic from other sources. If someone receives your cold call, they may be more receptive if they’ve read your blog and received value from it.
4. Create Opportunities
Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press. I’ve had people contact me to speak at conferences who found me through my blog. Blogging enables anyone with something interesting or valuable to say to be identified as an expert.
5. Organize Your Thoughts and Learn
Blogging forces you to teach yourself what you don’t know and to articulate what you do know. When you begin writing a blog post, you are forced to organize your thoughts. If there are any gaps in the topic that you are writing about, you will have to learn about it. Writing out and articulating your thoughts is a great way to internalize something you’ve learned or experienced. Writing helps you become more familiar with the topic you’re writing about.
6. Tell Your Story
Blogging enables you to be your own media company. You can tell your story the way you want to tell it without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included in the blog is factual.
7. Meet New People
The audience you attract through blogging doesn’t have to just be your “audience.” They can become your friends, colleagues, partners, or lovers. I’ve had many people reach out to me directly after reading my blog. Some of those people have become friends or good business contacts.
8. Stand Out
According to “the 1 percent rule,” only 1 percent of Internet users actively create new content, while the other 99 percent of the participants simply view it. By blogging, you separate yourself from the 99 percent of people that don’t blog. Standing out is essential in an increasingly competitive economy.
9. Validate Expertise
Blogs are the new resumes. Blogging about a topic you would like to be viewed as an expert in, can illustrate to readers, employers, and your network, that you are are skilled and knowledgeable.
10. Make Money
If you have a blog with a lot of readers, there may be opportunities to monetize. In today’s economy, being diversified and having additional sources of income can be tremendously beneficial. If you are working a job that doesn’t pay as much as you’d like, or if you would simply like to earn more money (who doesn’t?), blogging can make for a great side income.
Income generated from blogging can also be “passive,” meaning it can be automated and is not directly correlated to the amount of time you put into it.