Tip 5. Inbound Marketing; the Big Picture

In Tips 3 and 4, we danced all around the subject of Inbound Marketing without actually talking about it.

According to Hubspot.com –

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

Just what is valuable content?

It is content with a bigger purpose; useful information created for a particular audience; content that hits the mark. By valuable content we mean the words, knowledge and information you choose to shape and share for your clients and customers: content that educates, helps or inspires them. https://valuablecontent.co.uk/

  • Say you are a Realtor specializing in First Time Home Buyers, you could offer an eBook on the steps you need to take to get ready to buy that first home; Clean up your credit, Get Pre-approved, Contact a Realtor, Decide on your must-haves, Make sure you have enough cash-on-hand.
  • Install this free product on your website, and link to it when you post on all of your social networks.

Another example: Offer free virtual events – free webinar, teleseminar, host a radio show, or streaming video.

  • In my case, I specialize in SEO and Social Networking, so I mght host a couple of free training webinars a month, helping people learn how to reach out to their target market online.
  • Again, install links to your website wherever you post an announcement of your event; Facebook, LinkedIn, Pinterest, YouTube, Twitter, etc. You can also send out direct mail and email announcements.

Final example: Live events – Seminars, Guest Presentations, Chamber Events, Meet-ups, etc.

  • Go out and meet the people ‘belly to belly’. Host a group meeting once a month, offer to be a guest presenter, host a live seminar, etc.
  • Hand out business cards, fliers and brochures, just make sure that all of your handouts have your website address on them. And, if you market the event through direct mail or email, don’t forget to include your website address and/or a hot link back to your website.

Did you get that…

The first example – free products on your website (or social business pages), take a bit of time to set up, but after that require very little maintenance.

The second example – virtual events, also take a bit of time to set up, but can be recorded and shared over and over again on your website and in social networking posts pointing back to your website.

The third example – live events, require a significant amount of time to plan and set up (unless you are an attendee or presenter for someone else’s event), and this type of event can also be video recorded and shared, over and over again with links pointing back to your website.

So there you have it…

  1. Do your keyword research first.
  2. Write relevant, keyword-rich ‘search engine friendly’ content.
  3. Use Social Media to drive traffic back to your website.
  4. Automate and Syndicate all of your social networking posts linking to your website.
  5. Set up free products, host virtual and live events, and make sure to include your web address and/or links in all of your marketing materials.

Thank you for taking the time to read through 5 Tips to Drive Traffic to Your Website. It is my sincere hope that you found them interesting and informative. Feel free to contact me at lynn.albro@gmail.com with any questions or concerns.

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